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FOR OILY & ACNE-PRONE SKIN

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FOR DRY SKIN & FINE LINES

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The Philippines' First Certified Toxin-Free Skincare

  • TOXIC-FREE

    Formulations essentially free-from offending chemicals

  • SAFE FOR ALL

    Pledged to always consider the Ingredients FIRST™

  • CERTIFIED GENTLE

    Reviewed and approved Allergy Certified™ formulations

  • CRUELTY-FREE

    No animal testing was conducted for our products or ingredients

  • VEGAN-FRIENDLY

    Majority of products have 100% plant-based ingredients
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Not sure what's for you? Take the Skin Quiz and get professional recommendations.

The Skin Microbiome: your gateway to glowing skin.

Our skin is the body's largest and heaviest organ, hosting a vast ecosystem of trillions of microorganisms. These tiny organisms play a crucial role in maintaining healthy skin. However, an imbalance among them can lead to issues such as pimples, inflammation, itchiness, and dullness.

Learn More

You do not need layers of chemicals to glow.

Did you know that sensitive skin is associated with low microbiome diversity? This happens because of ingredients that we typically use that turn out to be harmful and toxic to our biome. You don't want the good guys gone — you want them fed and nourished. Read labels, know ingredients, and start truly glowing from within.

Real Life Transformations

  • Reduce Appearance of Fine Lines

    Bulgarian Rose Sublime Serum and Glam Gold Satin Crème

  • From Acne to Clear Skin

    Wild Algae Super Skin Tonic, Glow Up Serum, and Quench Crème

  • Calm Down Flare Ups*

    Wild Algae Super Skin Tonic

    * including discomfort from dermatitis

  • Zit Buster

    Wild Algae Super Skin Tonic, Siblime Serum, and Quench Crème

  • Bye-bye Backne

    Green Caviar Miracle Matter Bar

  • Soothe Sensitive Skin*

    Wild Algae Super Skin Tonic and Bulgarian Rose Sublime Serum

    *including areas with Psoriasis

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  • Become a Clean Beauty Advocate

    Join our growing community of people on their rewilding journey. Get invited to exclusive community initiatives, participate in polls, get first dibs on new products, and get rewarded for your referrals!

    Join Today 

Shop by Skin Concern

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Nourish Your Skin & Soul

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  • 5 Signs Your Skin Barrier is Strong

    5 Signs Your Skin Barrier is Strong

    If there’s one thing we often overlook in our skincare routine, it’s the health of our skin barrier. Think of it as your body’s natural armor—a multilayered defense system that...

    5 Signs Your Skin Barrier is Strong

    If there’s one thing we often overlook in our skincare routine, it’s the health of our skin barrier. Think of it as your body’s natural armor—a multilayered defense system that...

  • Celebrating World Oceans Day: Pure Culture’s Commitment to Marine Conservation

    Celebrating World Oceans Day: Pure Culture’s Co...

    Imagine the ocean as the Earth’s heartbeat — steady, vital, and life-giving. It regulates climate, supports biodiversity, and even influences human health. But today, our oceans face unprecedented threats from...

    Celebrating World Oceans Day: Pure Culture’s Co...

    Imagine the ocean as the Earth’s heartbeat — steady, vital, and life-giving. It regulates climate, supports biodiversity, and even influences human health. But today, our oceans face unprecedented threats from...

  • Biocompatible Skincare: What It Means and Why It Matters for Filipino Skin

    Biocompatible Skincare: What It Means and Why I...

    In the ever-evolving world of skincare, one of the most powerful yet underrated shifts is toward biocompatibility . It’s not a trend, a buzzword, or a marketing gimmick. It’s a...

    Biocompatible Skincare: What It Means and Why I...

    In the ever-evolving world of skincare, one of the most powerful yet underrated shifts is toward biocompatibility . It’s not a trend, a buzzword, or a marketing gimmick. It’s a...

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