High-Performance Clean Skincare Made Affordable
Everyone deserves to achieve their healthiest, wildest, sexiest skin
#WildSexySkin In a Bottle
Wild Algae Glow Up Serum is Manila's cult favorite for clear, bright skin
Back in Stock!
Dream Drops Universal Hydro-Oil is back to the rescue against dullness and dryness
Best Selling Rituals
FOR OILY & ACNE-PRONE SKIN
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Wild Algae Super Skin Tonic 2.0 (New & Improved)
(29)
Regular price From ₱525.00Regular priceUnit price / per₱955.00Sale price From ₱525.00Sale -
Wild Algae Glow Up Serum
(50)
Regular price ₱485.00Regular priceUnit price / per₱1,080.00Sale price ₱485.00Sale -
Wild Algae Quench Crème 2.0 (New & Improved)
(12)
Regular price From ₱345.00Regular priceUnit price / per₱745.00Sale price From ₱345.00Sale -
Green Caviar Miracle Matter Bar 2.0 (Bigger and Better!)
(8)
Regular price ₱295.00Regular priceUnit price / per
FOR DRY SKIN & FINE LINES
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Bulgarian Rose Everything Elixir
(31)
Regular price ₱810.00Regular priceUnit price / per₱1,185.00Sale price ₱810.00Sale -
Bulgarian Rose Sublime Serum
(22)
Regular price ₱935.00Regular priceUnit price / per₱1,380.00Sale price ₱935.00Sale -
Bulgarian Rose Glam Gold Satin Crème (Original and Unscented)
(12)
Regular price From ₱1,285.00Regular priceUnit price / per₱1,780.00Sale price From ₱1,285.00Sale -
Dark Rose Everything Bar 2.0 (Bigger and Better!)
(8)
Regular price ₱295.00Regular priceUnit price / per
The Philippines' First Certified Toxin-Free Skincare
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TOXIC-FREE
Formulations essentially free-from offending chemicals
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SAFE FOR ALL
Pledged to always consider the Ingredients FIRST™
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CERTIFIED GENTLE
Reviewed and approved Allergy Certified™ formulations
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CRUELTY-FREE
No animal testing was conducted for our products or ingredients
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VEGAN-FRIENDLY
Majority of products have 100% plant-based ingredients
Your Own Unique Ritual, Personalized
Getting to know your Microbiome
Our skin is the body's largest and heaviest organ, hosting a vast ecosystem of trillions of microorganisms. These tiny organisms play a crucial role in maintaining healthy skin. However, an imbalance among them can lead to issues such as pimples, inflammation, itchiness, and dullness.
You do not need layers of chemicals to glow.
Did you know that sensitive skin is associated with low microbiome diversity? This happens because of ingredients that we typically use that turn out to be harmful and toxic to our biome. You don't want the good guys gone — you want them fed and nourished. Read labels, know ingredients, and start truly glowing from within.
Real Life Transformations
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Reduce Appearance of Fine Lines
Bulgarian Rose Sublime Serum and Glam Gold Satin Crème
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From Acne to Clear Skin
Wild Algae Super Skin Tonic, Glow Up Serum, and Quench Crème
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Calm Down Flare Ups*
Wild Algae Super Skin Tonic
* including discomfort from dermatitis
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Zit Buster
Wild Algae Super Skin Tonic, Siblime Serum, and Quench Crème
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Bye-bye Backne
Green Caviar Miracle Matter Bar
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Soothe Sensitive Skin*
Wild Algae Super Skin Tonic and Bulgarian Rose Sublime Serum
*including areas with Psoriasis
GIVE BACK TO THE PLANET AS YOU GLOW
Pure Culture is all about people, planet, and purpose — from nourishing your microbiome, keeping your body free from toxins, staying true to our community, and giving back to our planet.
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Become a Clean Beauty Advocate
Join TodayJoin our growing community of people on their rewilding journey. Get invited to exclusive community initiatives, participate in polls, get first dibs on new products, and get rewarded for your referrals!
Nourish Your Skin & Soul
View all-
Your Skincare Routine as You Age: A Guide to Ag...
From your teens through to your mature years, we provide a skincare routine tailored to each life stage, including recommended products like Wild Algae Skincare for youthful radiance and Bulgarian...
Your Skincare Routine as You Age: A Guide to Ag...
From your teens through to your mature years, we provide a skincare routine tailored to each life stage, including recommended products like Wild Algae Skincare for youthful radiance and Bulgarian...
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The Science of Neurocosmetics and How it Change...
Combining neuroscience and skincare, neurocosmetics are designed to not only nourish the skin but also influence the brain’s response to stress and emotions, ultimately improving both skin health and overall...
The Science of Neurocosmetics and How it Change...
Combining neuroscience and skincare, neurocosmetics are designed to not only nourish the skin but also influence the brain’s response to stress and emotions, ultimately improving both skin health and overall...
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Everything You Need to Know About SPF: Your Ult...
Sunscreen is a daily must-have for protecting your skin against the harmful effects of the sun, but in tropical regions like the Philippines and Southeast Asia, it becomes even more...
Everything You Need to Know About SPF: Your Ult...
Sunscreen is a daily must-have for protecting your skin against the harmful effects of the sun, but in tropical regions like the Philippines and Southeast Asia, it becomes even more...