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When Your Skin is Irresistibly Soft
Start your clean skin journey this love month and see the difference in a few weeks.
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High-Performance Clean Skincare Made Affordable
Everyone deserves to achieve their healthiest, wildest, sexiest skin
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#WildSexySkin In a Bottle
Wild Algae Glow Up Serum is Manila's cult favorite for clear, bright skin
Best Selling Rituals
FOR OILY & ACNE-PRONE SKIN
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Wild Algae Super Skin Tonic 2.0 (New & Improved)
(32)
Regular price From ₱525.00Regular priceUnit price / per₱955.00Sale price From ₱525.00Sale -
Wild Algae Glow Up Serum
(53)
Regular price ₱485.00Regular priceUnit price / per₱1,080.00Sale price ₱485.00Sale -
Wild Algae Quench Crème 2.0 (New & Improved)
(12)
Regular price From ₱345.00Regular priceUnit price / per₱745.00Sale price From ₱345.00Sale -
True Radiance All-Over Matte Oil for Sensitive & Sun-Damaged Skin
(13)
Regular price From ₱599.00Regular priceUnit price / per₱725.00Sale price From ₱599.00Sale
FOR DRY SKIN & FINE LINES
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Bulgarian Rose Everything Elixir
(31)
Regular price From ₱599.00Regular priceUnit price / per₱955.00Sale price From ₱599.00Sale -
Bulgarian Rose Sublime Serum
(22)
Regular price ₱935.00Regular priceUnit price / per₱1,380.00Sale price ₱935.00Sale -
Bulgarian Rose Glam Gold Satin Crème (Original and Unscented)
(12)
Regular price From ₱1,285.00Regular priceUnit price / per₱1,780.00Sale price From ₱1,285.00Sale -
True Moisture Silk Rose All-Over Matte Oil for Dry Skin
(11)
Regular price From ₱599.00Regular priceUnit price / per₱725.00Sale price From ₱599.00Sale
The Philippines' First Certified Toxin-Free Skincare
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TOXIC-FREE
Formulations essentially free-from offending chemicals
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SAFE FOR ALL
Pledged to always consider the Ingredients FIRST™
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CERTIFIED GENTLE
Reviewed and approved Allergy Certified™ formulations
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CRUELTY-FREE
No animal testing was conducted for our products or ingredients
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VEGAN-FRIENDLY
Majority of products have 100% plant-based ingredients
Your Own Unique Ritual, Personalized
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Getting to know your Microbiome
Our skin is the body's largest and heaviest organ, hosting a vast ecosystem of trillions of microorganisms. These tiny organisms play a crucial role in maintaining healthy skin. However, an imbalance among them can lead to issues such as pimples, inflammation, itchiness, and dullness.
You do not need layers of chemicals to glow.
Did you know that sensitive skin is associated with low microbiome diversity? This happens because of ingredients that we typically use that turn out to be harmful and toxic to our biome. You don't want the good guys gone — you want them fed and nourished. Read labels, know ingredients, and start truly glowing from within.
Real Life Transformations
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Reduce Appearance of Fine Lines
Bulgarian Rose Sublime Serum and Glam Gold Satin Crème
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From Acne to Clear Skin
Wild Algae Super Skin Tonic, Glow Up Serum, and Quench Crème
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Calm Down Flare Ups*
Wild Algae Super Skin Tonic
* including discomfort from dermatitis
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Zit Buster
Wild Algae Super Skin Tonic, Siblime Serum, and Quench Crème
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Bye-bye Backne
Green Caviar Miracle Matter Bar
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Soothe Sensitive Skin*
Wild Algae Super Skin Tonic and Bulgarian Rose Sublime Serum
*including areas with Psoriasis
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GIVE BACK TO THE PLANET AS YOU GLOW
Pure Culture is all about people, planet, and purpose — from nourishing your microbiome, keeping your body free from toxins, staying true to our community, and giving back to our planet.
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Become a Clean Beauty Advocate
Join TodayJoin our growing community of people on their rewilding journey. Get invited to exclusive community initiatives, participate in polls, get first dibs on new products, and get rewarded for your referrals!
Shop by Skin Concern
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Pimples and Acne
High-performance formulations to gently, yet effectively calm inflammations, lighten hyperpigmentation, and hydrate while...
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Fine Lines and Wrinkles
High-performance formulations to gently, yet effectively encourage skin-cell turnover, refine pores and wrinkles, and revive...
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Combination Skin and Hyperpigmentation
Our Combination Skin and Hyperpigmentation collection is the perfect solution for those...
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Sensitive Skin
Heal and nourish sensitive skin with our gently-formulated collection of skincare products. Find...
Nourish Your Skin & Soul
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Valentine’s Prep for Supple Skin & Flawless Makeup
Expert Tips from Kristel Yap, Unified Makeup Artists of the Philippines When it comes to creating a stunning makeup look, having a well-prepped canvas is key. Soft, hydrated, and well-nourished...
Valentine’s Prep for Supple Skin & Flawless Makeup
Expert Tips from Kristel Yap, Unified Makeup Artists of the Philippines When it comes to creating a stunning makeup look, having a well-prepped canvas is key. Soft, hydrated, and well-nourished...
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How to Make Your Skin Feel as Soft as a Valenti...
Valentine’s Day is just around the corner, and if you are looking for a way to make your skin as soft and kissable as possible, we have got you covered....
How to Make Your Skin Feel as Soft as a Valenti...
Valentine’s Day is just around the corner, and if you are looking for a way to make your skin as soft and kissable as possible, we have got you covered....
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The Power of Probiotics in Skincare
In recent years, probiotics have been making their way from gut health to skincare routines, and for good reason. While probiotics have long been celebrated for their ability to promote...
The Power of Probiotics in Skincare
In recent years, probiotics have been making their way from gut health to skincare routines, and for good reason. While probiotics have long been celebrated for their ability to promote...