
Our Birthday Blowout Is Here.
Buy One, Get One at 50% Off & Double Up on Clean Skincare Must-haves!

Overnight skin repair made possible
Depuff before bedtime & deeply hydrate in your sleep. In the morning? Supple, tight skin that you deserve.

The Only Brightening Serum You'll Need
Better than your current Vitamin C: no sting, no itch, no discoloration. Brightens your dark spots, melasma, groins, knees, underarms, linea negra -- can be used all over.
Buy One Get 2nd One 50% Off
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Wild Algae Glow Up Serum: Buy 1, Get 2nd 50% Off
(53)
Regular price ₱599.00Regular priceUnit price / per -
Wild Algae Super Skin Tonic 2.0 (New & Improved): Buy 1, Get 2nd 50% Off
(32)
Regular price From ₱589.00Regular priceUnit price / per -
Wild Algae Quench Crème 2.0 (New & Improved): Buy 1, Get 2nd 50% Off
(12)
Regular price From ₱389.00Regular priceUnit price / per -
Bulgarian Rose Sublime Serum: Buy 1, Get 2nd 50% Off
(22)
Regular price ₱939.00Regular priceUnit price / per
Best Selling Rituals
FOR OILY & ACNE-PRONE SKIN
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Wild Algae Super Skin Tonic 2.0 (New & Improved): Buy 1, Get 2nd 50% Off
(32)
Regular price From ₱589.00Regular priceUnit price / per -
Wild Algae Glow Up Serum: Buy 1, Get 2nd 50% Off
(53)
Regular price ₱599.00Regular priceUnit price / per -
Wild Algae Quench Crème 2.0 (New & Improved): Buy 1, Get 2nd 50% Off
(12)
Regular price From ₱389.00Regular priceUnit price / per -
Wild Algae Ultimate Gift Set
(5)
Regular price ₱2,899.00Regular priceUnit price / per₱4,698.00Sale price ₱2,899.00Sale
FOR DRY SKIN & FINE LINES
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Bulgarian Rose Everything Elixir: Buy 1, Get 2nd 50% Off
(33)
Regular price From ₱679.00Regular priceUnit price / per -
Bulgarian Rose Sublime Serum: Buy 1, Get 2nd 50% Off
(22)
Regular price ₱939.00Regular priceUnit price / per -
Bulgarian Rose Glam Gold Satin Crème: Buy 1, Get 2nd 50% Off
(12)
Regular price From ₱799.00Regular priceUnit price / per -
Dark Rose Everything Bar 2.0 (Bigger and Better!)
(8)
Regular price ₱299.00Regular priceUnit price / per
The Philippines' First Certified Toxin-Free Skincare
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TOXIC-FREE
Formulations essentially free-from offending chemicals
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SAFE FOR ALL
Pledged to always consider the Ingredients FIRST™
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CERTIFIED GENTLE
Reviewed and approved Allergy Certified™ formulations
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CRUELTY-FREE
No animal testing was conducted for our products or ingredients
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VEGAN-FRIENDLY
Majority of products have 100% plant-based ingredients
Not sure what's for you? Take the Skin Quiz and get professional recommendations.






The Skin Microbiome: your gateway to glowing skin.
Our skin is the body's largest and heaviest organ, hosting a vast ecosystem of trillions of microorganisms. These tiny organisms play a crucial role in maintaining healthy skin. However, an imbalance among them can lead to issues such as pimples, inflammation, itchiness, and dullness.
You do not need layers of chemicals to glow.
Did you know that sensitive skin is associated with low microbiome diversity? This happens because of ingredients that we typically use that turn out to be harmful and toxic to our biome. You don't want the good guys gone — you want them fed and nourished. Read labels, know ingredients, and start truly glowing from within.
Real Life Transformations
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Reduce Appearance of Fine Lines
Bulgarian Rose Sublime Serum and Glam Gold Satin Crème
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From Acne to Clear Skin
Wild Algae Super Skin Tonic, Glow Up Serum, and Quench Crème
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Calm Down Flare Ups*
Wild Algae Super Skin Tonic
* including discomfort from dermatitis
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Zit Buster
Wild Algae Super Skin Tonic, Siblime Serum, and Quench Crème
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Bye-bye Backne
Green Caviar Miracle Matter Bar
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Soothe Sensitive Skin*
Wild Algae Super Skin Tonic and Bulgarian Rose Sublime Serum
*including areas with Psoriasis

GIVE BACK TO THE PLANET AS YOU GLOW
Pure Culture is all about people, planet, and purpose — from nourishing your microbiome, keeping your body free from toxins, staying true to our community, and giving back to our planet.
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Become a Clean Beauty Advocate
Join TodayJoin our growing community of people on their rewilding journey. Get invited to exclusive community initiatives, participate in polls, get first dibs on new products, and get rewarded for your referrals!
Shop by Skin Concern
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Pimples and Acne
High-performance formulations to gently, yet effectively calm inflammations, lighten hyperpigmentation, and hydrate while...
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Fine Lines and Wrinkles
High-performance formulations to gently, yet effectively encourage skin-cell turnover, refine pores and wrinkles, and revive...
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Combination Skin and Hyperpigmentation
Our Combination Skin and Hyperpigmentation collection is the perfect solution for those...
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Sensitive Skin
Heal and nourish sensitive skin with our gently-formulated collection of skincare products. Find...
Nourish Your Skin & Soul
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Pure Culture Wins at The Global Green Beauty Aw...
We’re over the moon! Pure Culture just brought home not one, not two, but three international awards at the prestigious Global Green Beauty Awards 2025 , based in the UK....
Pure Culture Wins at The Global Green Beauty Aw...
We’re over the moon! Pure Culture just brought home not one, not two, but three international awards at the prestigious Global Green Beauty Awards 2025 , based in the UK....
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Rainy Season Skin Survival: How to Keep Your Sk...
The rainy season offers a much-needed break from the heat—but it also brings a new rhythm your skin has to adjust to. More humidity, shifting temperatures, and increased pollution can...
Rainy Season Skin Survival: How to Keep Your Sk...
The rainy season offers a much-needed break from the heat—but it also brings a new rhythm your skin has to adjust to. More humidity, shifting temperatures, and increased pollution can...
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How Pure Culture Reduces Plastic Waste
When we think about plastic waste, we often picture discarded bottles or grocery bags — but some of the most persistent pollution comes from the places we least expect, like...
How Pure Culture Reduces Plastic Waste
When we think about plastic waste, we often picture discarded bottles or grocery bags — but some of the most persistent pollution comes from the places we least expect, like...