At Pure Culture, we really do our best to understand the market that we serve, and this includes studying macro-trends closely. So, when WSGN released their predictions for top trends for this year, we hopped right on it. We were of course excited (and the experts in us allowed for a little patting of our own backs) when we saw that one of our favorite topics of all time was a shining stars on this list: SEAMOSS, aka red algae. You may have encountered us talk about this before, admittedly in more than one post or more than one event just because we truly believe in its ability to hydrate skin. And here we are again, ready to add to what you have learned about it on TikTok.
What is Sea Moss
Although the word itself is not very appetizing, sea moss has single-handedly set the beauty industry on fire. This unassuming ingredient has already reached over 450 million views on TikTok, and it is only the first month of the year. Sea moss is a generalized term used to describe the plethora of species of red algae and seaweed that grows within the sea.
Overall Benefits of Sea Moss
In the grand scheme of things, sea moss is generally good for your skin because it contains a range of vitamins and minerals that work to break down, fix and balance impurities in your body. There are many seamoss supplements that have popped up recently, and if you are so willing to swallow a tablespoon of it a day, you could yield the possible results:
1. Improved cardiovascular system
The plant is one of the best sources of omega-3 fatty acids, an essential ingredient for a healthy cardiovascular system. It lowers triglyceride levels but at the same time increases high-density lipoprotein levels. Taking a swig of sea moss everyday will not fully eliminate late night’s chicharon binge but it will definitely help your body process it more effectively.
2. Improved digestion
Not only is it a great source of fiber but sea moss’ silky smooth texture makes it the perfect healing agent for the respiratory and digestive system. It works as a prebiotic that helps grow healthy bacteria in the gut. It is an overall godsend for those who suffer from indigestion or just have trouble going to the bathroom after a meal.
3. Supports weight loss
Research has also pointed out that sea moss can help promote weight loss. Now it does not miraculously help you shed pounds without you doing some cardio, but it does help regulate your appetite, influence fat metabolism and modulate your gut’s friendly bacteria. It is a great compliment to those who are on a weight loss journey. It could be that ingredient that makes your new year’s resolution that much easier.
4. Supports thyroid health
The thyroid is an incredibly underrated organ when it comes to talking about health. It is located right at the base of your neck and is in charge of the hormone that regulates heart rate, blood pressure, body temperature and weight. Sea moss helps prevent iodine deficiency, an important ingredient to the functioning of the thyroid.
5. Has neuroprotective effects
The rich antioxidant properties in sea moss aids in the prevention of neurodegenerative diseases. It can also improve function and memory due to its high levels of magnesium, a mineral known to be important for the brain, that helps with cognitive function and prevents the brain from early on-set damage.
Skin Benefits of Sea Moss
In addition to the potential benefits of consuming sea moss, applying it topically to the skin also has many benefits.
- Moisturizing: Sea moss contains carrageenan, a natural emulsifier that can help moisturize and hydrate the skin.
- Soothing: Sea moss has anti-inflammatory properties, which can help soothe irritated or inflamed skin.
- Healing: Sea moss is believed to have antibacterial properties that can help heal and prevent acne, as well as other skin infections.
- Anti-aging: Sea moss is rich in antioxidants, which can help protect the skin from damage caused by free radicals and may help reduce the appearance of fine lines and wrinkles.
- Detoxifying: Sea moss contains sulfur compounds, which can help detoxify and purify the skin.
With all this information it is easy to see how multifaceted sea moss actually is. This is why during formulation, we decided to parter sea moss, specifically New Zealand Native Red Seaweed, with Philippine Sea Grapes or Green Caviar, to create our own proprietary blend of red and green Pacific algae for our Wild Algae line. This collection, from Super Skin Tonic, Glow Up Serum, and Quench Creme, has extracted all that good stuff from the ocean and put it in a bottle all for your convenience.
1. Wild Algae Super Skin Tonic
Infused with MicroSilver BG and our red and green algae blend, this microbiome toner-slash-essence calms and soothes irritations and inflammations brought about by an imbalanced microbiome. It protects your skin from external agressors, including mask-wearing. The algae provides its soothing, brightening and anti-inflammatory effects!
Our award-winning serum has the holy trinity of skincare: vitamin C, hyaluronic acid and niacinamide, all aiming to clarify and brighten oily to acne-prone skin. Add the power of these three actives to the best-in-class delivery system of our algae blend, and you have your easy to use, non-abrasive, nature-focused and truly effective brightening serum of choice.
Light as a feather, our beloved Quench Crème is a savior for people with oily and acne-prone skin. Just like what the name suggests, it quenches (read: hydrates) skin without adding additional oil. In fact, it helps control excess sebum! It contains Cica, also known as gotu kola, which is scientifically proven to enhance collagen production and improve inflammation. Of course, the New Zealand Native Red Seaweed which contains glycosaminoglycans (sGAGs) improves the maintenance of collagen and elastin in the skin.
Sea moss is definitely a bandwagon that is worth hopping on!