Celebrating World Oceans Day: Pure Culture’s Commitment to Marine Conservation

Imagine the ocean as the Earth’s heartbeat — steady, vital, and life-giving. It regulates climate, supports biodiversity, and even influences human health. But today, our oceans face unprecedented threats from pollution, overfishing, and climate change. Pure Culture hears this call for action deeply, and integrates marine conservation into every step of our business.

At Pure Culture, we turn to the ocean for inspiration — but we take only what can be given sustainably. Our Wild Algae Collection features responsibly sourced marine actives like Philippine sea grapes (Caulerpa lentillifera) and New Zealand red seaweed (Rhodophyta). These superfoods deliver powerful bioactives that hydrate, brighten, and strengthen the skin while honoring marine biodiversity.

We partner with global experts like Organic Bioactives Ltd., utilizing their patented TPT Xtraction™ technology — a chemical-free process that allows us to extract potent bioactives without harming marine ecosystems. This ensures that our products remain clean, effective, and ocean-friendly.

Our commitment to clean beauty goes far beyond formulations. Guided by The Pure Culture Code, we strictly avoid over 30 harmful ingredients that could pollute waterways or harm coral reefs. You won’t find oxybenzone, nano-particles, microplastics, or toxic preservatives in any of our products. Instead, we create biocompatible formulations that nurture both your skin and our oceans.

Protecting the oceans means looking at the full picture — packaging, plastic waste, and corporate responsibility.

1% for the Planet
As proud members of 1% for the Planet, we commit 1% of our annual sales to certified environmental causes. This ensures that every purchase you make contributes directly to organizations protecting marine ecosystems, fighting plastic pollution, and supporting ocean health worldwide.

CleanHub 

We are also active partners with CleanHub, a global organization that removes plastic waste before it reaches the ocean. Through this partnership, every Pure Culture product helps fund the collection and safe processing of non-recyclable plastic from coastal communities, especially in Southeast Asia where ocean plastic pollution is most severe. Our CleanHub partnership allows us to actively contribute to ocean cleanup while preventing new pollution from entering marine ecosystems.

Polluted urban environments expose skin to daily stressors like fine particulate matter (PM2.5), heavy metals, and chemical toxins. These environmental pollutants not only accelerate skin aging, but they also make their way into our oceans.

Pure Culture’s biocompatible formulations create a win-win: effective protection for your skin that minimizes harm to marine life. Our products support the skin microbiome — your skin’s own living ecosystem — while remaining gentle, non-toxic, and safe for ocean life.

World Oceans Day is a reminder that every action counts. When you choose Pure Culture, you aren’t just buying skincare — you’re joining a movement of mindful beauty that protects both your skin and our oceans.

✨ Support reef-safe, biocompatible, and microbiome-friendly skincare
✨ Reduce your plastic footprint through responsible consumption
✨ Support global ocean conservation through 1% for the Planet and CleanHub

Together, we can turn small daily rituals into big waves of positive change.

Happy World Oceans Day 🌊 from Pure Culture — where mindful beauty meets marine conservation.