Here Are 3 Local Beauty Brands On Our Radar

Here Are 3 Local Beauty Brands On Our Radar

Meet Kayu, Pure Culture, and ChuChu Beauty—cosmetics lines that prove the Filipino beauty scene is exciting right now!


Ever heard of rewilding? That's exactly what Pure Culture is here to do. To rewild your skin into its natural, healthy state by making sure its microbiome is in tip-top shape. Our skin is an ecosystem teeming with trillions of microbes, but our toxic lifestyles have stripped it off its essential healers (good bacteria). Pure Culture aims to rewild your skin with its biome-conscious products that restore balance and biodiversity. It's filled with natural nurturers that enhance barrier integrity and boosts well-aging. 

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